WHAT THE BRAND NEEDED

Combat Wear set out to be more than just another fight wear line. The challenge was to create a brand with weight: one that could platform Egyptian fighters not only as athletes, but as culture-shapers. The brand needed an identity, product design, and digital presence that would feel as tough and enduring as the people who wear it.

WHAT WE CREATED

Combat Wear set out to be more than just another fight wear line. The challenge was to create a brand with weight: one that could platform Egyptian fighters not only as athletes, but as culture-shapers. The brand needed an identity, product design, and digital presence that would feel as tough and enduring as the people who wear it.

We built Combat Wear as a movement. Starting with a bold visual identity, we designed apparel that balances functionality and statement — fight wear that feels as strong in the gym as it does on the street. The creative direction leaned into layered visuals, cinematic photography, and storytelling that frames the fighter’s journey as both physical and emotional. From the brand’s tagline “Wear Your Legacy” to the product details and campaigns, every touchpoint was designed to connect fight culture with personal legacy.

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