The Signal (Brief)

The Egyptian Olympic Athletes Committee set out to build more than an organization; they wanted to create a home. A place where every Egyptian Olympian feels seen, heard, and supported. Their goal was to establish a united identity that connects the committee to athletes across disciplines while representing them proudly before the International Olympic Federation. The challenge was to balance credibility and warmth, creating a brand that feels official yet deeply human, welcoming, and visible to every athlete who needs guidance, advocacy, or community.

The Echo (Results)

We built the EOAC identity around belonging, the bond that ties athletes to their nation and to one another. Our approach merged the emotional with the institutional, creating a visual and verbal language that carries both pride and approachability. The design draws from Egypt’s Olympic legacy while leaning toward modern minimalism, signaling clarity and trust. Through the strategy, tone, and visual system, EOAC emerged as more than a committee; it became the athletes’ collective voice, standing beside them on and off the podium.

{CASE STUDY}